Setting the Stage

Vocal is an influencer marketing agency focusing on the young creators of now to harness the power of existing creator-built networks and amplify campaigns & stories through far reaching conversations that promote positive political change.

Challenge

Vocal came to us as Big Tent Media with an outdated brand that locked them into a narrow political pigeonhole within the larger brand & organizational campaigns & causes space. It also diluted the power of their offering, which combines tech + human solutions to reach new, young audiences hungry to participate.

Solution

To reposition Vocal as equally credible to organizational ad spenders as they are to the young, hyper-savvy creators they work with, we workshopped a relevant brand strategy and created a visual and verbal identity.

Together, we equipped our dear client with all the tools they’d need to take ownership of their brand and step boldly into their bright future.

Hello world. Meet Vocal.